Web Commerce: Building a Digital Business (Wiley/Upside Series)

Web-based shopping revenues jumped from $407.3 million in 1996 to $1.1 billion in 1997 and will reach a record $4.5 billion in the year 2000. This book details why and how companies are selling their products electronically and explains how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost a company`s bottom line. It includes over two dozen examples of successful e-commerce initiatives.

Reviews for Web Commerce: Building a Digital Business (Wiley/Upside Series)

For executives eager to understand business on the Internet

Excellent for all the basics it has provided

A Complete Overview of Web Commerce