"Bulletproof News Releases" provides exactly what the title indicates - advice from 150 American Media Professionals that details what gets a news release published and what gets it trashed. Author Kay Borden details why so many people, advertising companies, and publicity firms spend so much money on news releases and get nothing for their efforts. The last part of the book covers writing the release, and how to target it to the selected audience so that it will be printed. One of the points that is made very clear is that a news release that does not contain something of interest to the newspaper or magazine`s readers will not be published. The thing I liked best and found the most useful about the book were the comments by various editors included on just about every page. Since the comments are set in the side margin it is very easy to open the book and read through them as a quick review of what editors are looking for, what they don`t want, what causes them to discard an otherwise good release, and how to get your release published. "Bulletproof News Releases" is a recommended read.
