This guide to web commerce will help you identify the different solutions available today and find a system that works best for your business. Learn to develop strategies for making your site successful, whether you`re a large or small company.It evaluates the leading solutions available today while the numerous case studies (including in-depth examinations of Horizon Tours and Cisco Systems) describe in detail what`s required to set up the system, both from a cost and resource standpoint.
Web commerce is still in its infancy and companies are busy figuring out what makes sense for them. This book is for executives eager to understand business on the Internet and want to get started now, before your competitors steal a march on you.
Kate Maddox and Dana Blankenhorn are journalists with Advertising Age magazine.
