For just a few dollars, you get hundreds of pages (almost 700) filled with valuable advice, tips, and information on how to do your own marketing. This is a comprehensive guide that is a must-have for small business owners. With minor exceptions, the material in this book isn`t likely to change that much over time. I can`t comment on the book`s usefulness to big businesses.The book is divided into 4 parts and 13 chapters - the first part deals with getting ready to be in demand and sought after, the second part is about creating a winning marketing message, the third part helps you choose tailor made marketing methods, and the last part is about growing big. My only wish is that there was a fifth part dedicated to using the web for marketing your business (this is addressed throughout the book but not in sufficient detail as this book was published in 1998).
The hundreds of tips and information are explained in a clear and a simple fashion that easily lead to actionable tasks. That`s the best part about the book on top of the flow of topics. Considering how much material is packed into this book, it will take a long time to cover everything - probably a few months to a year. I have had this book for over a year and still not finished it. There are also lots of references to other helpful sources of related information.
If you own a small business, don`t hesitate and just get this book. It will be one of the most valuable purchases, I am sure of it. Good luck with your endeavors!
