Few Marketing books on the market today are actually worth the money you put down. Joseph Sugarman`s, "Advertising Secrets of the Written Word" is actually one you can read and use immediately. His 24 psychological triggers that get people to buy is an amazing resource and I have used them time and time again in my own advertising and copy writing. Sugarman writes from real life experience and has himself made a fortune from the tricks of the trade he shares here. The tools he discusses on how to get an actual order from the reader are invaluable. Along with "How to Write A Good Advertisement" by Vic Schwab and "Breaktrhough Advertising" by Eugene Schwartz, this is one of the best direct response books ever written.
