Partners.com: How to Profit from the New DNA of Business
Michael J. Cunningham
$27.50
Availability:
| Publisher: |
Perseus Publishing |
| Format: |
Hardcover, 256 |
| EAN: |
9780738205021 |
| ISBN: |
0738205028 |
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Michael Cunningham believes online alliances are one of the most effective tools for developing the power and leverage needed to prosper in today`s business world. An avid practitioner of such arrangements in his own Harvard Computing Group consulting firm, Cunningham presents a strong argument for these affiliations, along with a comprehensive guide to their creation in Partners.com. "Today, it is no longer possible for firms to do it all alone," he writes. "Whether it is hardware for a computer system, a hosting service to provide e-commerce capabilities, or a distribution partner that will sell and service products, partners are essential." Showing precisely why these associations are particularly potent in areas like sales, finance, and distribution, Cunningham details the steps involved in their formation and implementation, beginning with the partnership he considers most essential: the one that must be forged between organizations and their employees before any of these others can even hope to succeed. Drawing upon winning coalitions created by B2B and B2C endeavors such as eBay, GoFish.com and Convistint, Cunningham then delves into everything from the technology involved to the contracts required. The result is a thorough examination aimed at those serious about finding innovative ways to improve their operations. --Howard Rothman
From e-commerce expert Michael Cunningham-an invitation to join the greatest period of partnership in business history. Partnerships are the lifeblood of e-commerce. But most businesses haven`t a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon`s consumer affiliate program to General Motors` sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours. Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.
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