How Small Business Owners Succeed - And How You Can, Too

Ten steps to entrepreneurial success, based on a seven-year study of 120 small businesses, are identified and described in detail. Case studies, examples and quotations support each step. Those wanting to establish their own businesses will find that following these steps will boost their chances of success dramatically. The book discusses such aspects of entrepreneurship as the one essential characteristic every successful small business owner has, how to choose the field in which to start your business, the key ingredient involved in marketing the business, and how to cope with adversity.

Reviews for How Small Business Owners Succeed - And How You Can, Too

A Short, Well-Written Primer on Entrepreneurial Success