Franchising: An International Perspective

This is a unique collection of articles that offers a handpicked selection of the main outstanding `classic` works in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can now have - at their fingertips - the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, `Brickley and Dark`, `Rubin`, `Hunt` or `Oxenfeldt and Kelly`, but may never have seen their original seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting notes.

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