Direct Public Offerings: The New Method for Taking Your Company Public

THE NEW METHOD FOR TAKING YOUR COMPANY PUBLIC Direct Public Offerings thoroughly explains how small, mid-size and large companies can successfully sell stock directly to their customers and how investors can profit from this hot new trend in corporate growth. This book will introduce you to the revolutionary field of direct public offerings, explaining in user-friendly terms what it is, how and why it works and how to do it with your company. With increasing numbers of growing businesses participating in the past five years, direct public offerings have become a viable alternative for both companies and investors. In Direct Public Offerings, Drew Field, the pioneer in applying direct marketing technology to selling securities, thoroughly covers everything from government regulations to correct market timing and pricing your shares. Informative sections include:

--The step-by-step process to executing a direct public offering

--Why now is a great time to go public

--Legal and accounting issues in easy-to-understand terms

--How to determine if public ownership is right for your company

--How to make your company appealing to investors

--How to market shares on the Internet

--Case studies of successful offerings

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