Codename Bulldog: How Iwon.Com Went from Idea to Ipo
Brian Farnham
$24.95
Availability:
| Publisher: |
John Wiley & Sons |
| Format: |
Hardcover, 240 |
| EAN: |
9780471388234 |
| ISBN: |
0471388238 |
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Codename Bulldog tells the tale of how 2 already established executives--one an experienced idea man and another a finance wiz--used a new set of rules to conceive of, fund and launch their startup. The iWon project, secretively known as "bulldog" until its launch 2 weeks ago, grabbed the attention (and checkbooks) of among others CBS CEO Mel Karmazin and NFL President and COO, Neil Austrian who will serve on iWon`s board. Engaging and humorously written, this warts-and-all story follows the duo as they conceived of, found funding for, and launched iWon and came up with a new set of rules for winning in the high-stakes world of Internet business.
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