Business Start-up Handbook

Presented in a spare, concise style, this handbook is designed to provide the novice entrepreneur with the basic guidelines for starting a new business . Most of the issues confronted by a new businessman are covered in a brief, succinct manner. From writing a business plan to raising capital, from controlling costs to basic bookkeeping, from insurance and employee benef its to marketing--the author draws on his own experience as a successful entrepreneur to guide the reader on the threshold of one of the most important endeavors a person can face: starting a new business.

Contents: Testing the business idea, Forming a business plan, Types of organization, Choosing a name, Raising the money, Keeping the books, Financial controls, Managing cash, Insurance, Marketing, Company policies, Employee benefits and Buying a going business.

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